FOR INDEPENDENT DISTRIBUTORS · ONE VAN TO 400+ STORES

Your whole route business. One platform.

The ordering portal your stores use, the routes your reps drive, the texts your customers send, and the commissions you owe — finally in the same place.

MONTH TO MONTH · NO SETUP FEE · NO APP FOR STORES TO DOWNLOAD

Built on a real route, not in a boardroom. Caselot runs Cascadia Consumer Goods, an Oregon direct-store distributor — every feature exists because our own routes needed it. When the spreadsheet broke, we built the commission engine. When store texts got buried, we built the inbox. Now it's yours.

The four things no one else gives you

Ordering portals exist. Route apps exist. These don't — not at this price, not anywhere we've found.

Team SMS inbox

Store texts stop dying in someone's pocket

Stores text one company number — port the line they already know, or we set up a fresh one. Every message lands in a shared inbox the whole team sees, the right rep gets pinged on their phone — and if nobody answers in 15 minutes, everyone gets pinged. Auto-reply covers you after hours. Carrier registration and texting compliance? Handled for you. No more "I thought you had it."

app.caselot.dev
Shared team SMS inbox — every store text visible to the whole team, with unanswered-escalation timers
AI catalog ingestion

Photograph a sell sheet. Get a catalog.

New supplier hands you a PDF or a printed sheet? Snap it. Caselot's AI reads the products, sizes, and pricing and builds your order-ready catalog — the job that used to eat a Sunday. It's also how we migrate your existing catalog in, fast.

app.caselot.dev
AI sell-sheet extraction review — products, variants, SKUs and wholesale prices pulled from a PDF, ready to apply
Commission engine

Payouts without the spreadsheet

Per-brand rates, bonus rules for new placements, store-level overrides for the accounts that need them. Every order feeds the payout report automatically. Your reps see clean numbers; you stop doing commission math at 11pm.

app.caselot.dev
Payout report — commissions computed per rep, store, and brand from every order automatically
Smart route planning

Plan my day — in one tap

Caselot watches which stores are overdue for a visit, which ones flagged a problem, and where they all are. Tap Plan My Day and it builds an optimized route and hands it straight to Google Maps. Sorted by city, A–Z, or nearest-first — however you work.

app.caselot.dev
Plan My Day — optimized route on a map with drive times, handed off to Google Maps in one tap

Plus everything you'd expect

The table stakes, done properly.

B2B ordering portalBranded store logins, live catalog, order history
Tiered & special pricingPer-store deals, quantity breaks, floor prices
Inventory trackingLive counts, transaction history, low-stock view
CRM & visit trackingNotes, tasks, contacts, visit flags, store heat
Invoice printingPrint-ready invoices from any order
Email automationStore welcome emails, daily owner digest
Brand controlsPause a brand everywhere with one switch
Map viewEvery store pinned, colored by visit urgency

One rule: your store count sets your price.

Count the stores you service — that's your tier. Done. Every tier is the entire platform with nothing held back, so there's no feature chart to study and no per-rep math to do.

Route

$149/mo
Up to 75 stores
Start free trial

Team

$299/mo
76–200 stores
Start free trial

Operator

$499/mo
200+ stores
Start free trial

Every tier is the whole platform: ordering portal, CRM, Plan My Day routing, commission engine, team SMS inbox, AI sell-sheet ingestion, your logo and branding, texting numbers for every route — and unlimited reps, always. Operator adds white-glove setup: your own domain (orders.yourco.com), custom supplier-portal automation, and priority support.

We count your stores inside the app. Outgrow your tier and we simply move you up at your next renewal — nothing ever locks. 30-day free trial · month to month, cancel anytime · no setup fee · concierge migration optional, $750

Your stores won't need you to be tech support

No app to download, no training meeting, nothing to install. Each store gets a link and a login, and the first order takes about two minutes on whatever phone they already use. If a store can text you an order today, they can use Caselot tomorrow — and you'll stop retyping those texts into invoices.

Questions distributors actually ask

We run everything on spreadsheets and texts. How long to get started?

Most distributors are taking live orders within a week. Stores and price lists import from CSV or Excel; your catalog builds from photographed sell sheets; reps just need a login.

Do my stores have to download an app?

No. Stores order from a normal website with their own login, on any phone or computer. Reps use the same platform with more tools unlocked.

What about our commission structure? It's... complicated.

That's normal. Per-brand percentages, flat bonuses for new placements, special rates for specific stores or reps — all configurable by you, no developer needed.

Whose texting number is it?

Yours. We set up a business texting number for your company — or port the one your stores already know — and handle the carrier registration and compliance paperwork that makes business texting legal and deliverable. Stores text you, not us.

What happens when I outgrow my tier's store count?

Nothing breaks — the store counts are sizing guidance, not hard caps. Add stores whenever you want; nobody gets locked out mid-month. When your store list has clearly outgrown your tier, we'll ask you to move up at your next renewal. That's the whole policy.

What happens to our data if we leave?

It's yours. One-click export of stores, orders, and history in standard formats, any time. No hostage-taking.

Is our data separated from other distributors?

Yes — every account is isolated at the database level with row-level security. Your stores, pricing, and payouts are never visible to anyone else.

See it running on a real route

30 minutes, live, with the distributor who built it. Bring your messiest sell sheet.